Annette Juhler Kjær’s field of expertise within communication spans the spectrum of handling political, private and public issues that impact top executives’, companies’ or organizations’ license to operate successfully.
As an experienced journalist Annette Juhler Kjær has previously anchored the news on the two national networks in Denmark and hosted several programs covering, for example, national elections and royal weddings.
She also held the position of head of Communication Worldwide for Danisco A/S as well as being the personal advisor to the Danish Deputy Prime Minister, Minister of Economic and Business Affairs Mr. Bendt Bendtsen, for a period of two years.
For nine years she served as a political advisor to The Boeing Company as founder and co-owner of Vespa Crabro. Stepping in as member of the top management in Salling Group January 2019 Annette Juhler Kjær headed the strategy work on sustainability and CSR to shape the company’s public profile according to the transition of fully ownership by The Salling Foundations.
Provision of crisis management, public relations and strategic marketing
Consultancy on the development and implementation of strategies in relation to decision-making processes, policy-making and legislation
Strategic media handling
Strategic planning of communication in established media as well as new platforms
Training of CEO level down to present ideas clearly, concisely and persuasively across the media
Advising on how to set and drive the agenda when dealing with the media
Ensuring success in managing organizational change
Producing TV in a newsworthy and relevant format